‘The Grinch’ Olympics TV Spot Gives Us A New Look At The Title Character

It’s the Winter Olympics and a lot of eyes will be on the event, which makes for great marketing for film and tv. Illumination Studios is taking advantage as they released a new tv spot for ‘The Grinch’ which can be seen below.

The Grinch tells the story of a cynical grump who goes on a mission to steal Christmas, only to have his heart changed by a young girl’s generous holiday spirit. Funny, heartwarming and visually stunning, it’s a universal story about the spirit of Christmas and the indomitable power of optimism. Academy Award nominee Benedict Cumberbatch (Doctor Strange) lends his voice to the infamous Grinch, who lives a solitary life inside a cave on Mt. Crumpet with only his loyal dog, Max, for company. With a cave rigged with inventions and contraptions for his day-to-day needs, the Grinch only sees his neighbors in Who-ville when he runs out of food.

Directed by Pete Candeland and Yarrow Cheney, and co-directed by Matthew O’Callaghan.

The Grinch will hit theaters on November 9, 2018.

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